Privacy Policy
Last updated: May 2026
What does this policy cover?
Extra Place ("we", "us", "our") operates the website extraplace.co.uk. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our site, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website, you agree to the collection and use of information as described in this policy.
Who is the data controller?
The data controller responsible for the personal data collected through this website is Extra Place, operated as a sole trader from the United Kingdom.
- Contact email: hello@extraplace.co.uk
This is the email address to use for any privacy enquiry - including subject access requests, erasure requests, complaints, or questions about how your data is handled. We respond to verifiable requests within one calendar month, in line with UK GDPR Article 12.
What data do we collect?
Information You Provide
- Email address - If you subscribe to our newsletter, we collect your email address to send you offer alerts and updates.
- Contact information - If you email us, we retain your email address and message content to respond to your enquiry.
Information Collected Automatically
- Analytics data - We use Google Analytics to collect anonymised data about how visitors use our site, including pages visited, time on site, referring source, device type, and approximate geographic location. This data is aggregated and cannot be used to identify you personally.
- Cookies - We use essential cookies to ensure our website functions correctly, and analytics cookies to understand site usage. See the Cookie Policy section below for details.
How do we use your data?
We use the data we collect for the following purposes:
- To send you our newsletter (only if you have opted in)
- To respond to your enquiries
- To understand how our site is used and improve our content
- To ensure our website functions correctly
We do not sell, rent, or share your personal data with third parties for marketing purposes.
What's our legal basis for processing?
Under the UK GDPR, we process your personal data on the following legal bases:
- Consent - For newsletter subscriptions and analytics cookies. You can withdraw consent at any time.
- Legitimate interest - For analysing site usage to improve our content and services.
- Contract - For responding to your enquiries.
How long do we keep your data?
- Newsletter subscribers - We retain your email address until you unsubscribe.
- Contact enquiries - We retain correspondence for up to 12 months.
- Analytics data - Google Analytics retains data for 14 months by default.
What are your UK GDPR rights?
Under the UK GDPR, you have the right to:
- Access your personal data
- Rectify inaccurate personal data
- Erase your personal data ("right to be forgotten")
- Restrict processing of your personal data
- Data portability - receive your data in a structured, machine-readable format
- Object to processing based on legitimate interest
- Withdraw consent at any time
To exercise any of these rights, email us at hello@extraplace.co.uk.
How do we use cookies?
Essential Cookies
These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences.
Analytics Cookies
We use Google Analytics, deployed via Google Tag Manager (container ID GTM-WSQ3BV4S), to collect anonymised usage data. These cookies help us understand how visitors interact with our site. The data collected includes:
- Pages visited and time spent on each page
- How you arrived at our site (search engine, direct, referral)
- Your approximate geographic location (country/city level)
- Device and browser information
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Third-Party Cookies
If you click through to bookmaker websites via links on our site, those third parties may set their own cookies. We have no control over these cookies and recommend reviewing the privacy policies of any third-party sites you visit.
Which third-party services do we use?
The following third parties act as data processors on our behalf:
- Google Analytics 4 (Google LLC / Google Ireland Limited) - Website analytics and behavioural reporting. Google Privacy Policy
- Google Tag Manager (Google LLC / Google Ireland Limited) - Tag deployment platform used to load Google Analytics and other measurement tags. Google Privacy Policy
- Cloudflare (Cloudflare, Inc.) - Website hosting, content delivery, and performance/security services. Cloudflare Privacy Policy
How do we handle children's privacy?
Our website is not directed at children under 18. Matched betting requires you to be at least 18 years old to open bookmaker accounts. We do not knowingly collect data from anyone under 18.
How will we notify you about changes?
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.
How do you contact us or complain?
If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at:
Email: hello@extraplace.co.uk
If you are not satisfied with our response, you have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner's Office (ICO), at ico.org.uk or by calling 0303 123 1113.